Discover WHAT YOUR DNA SAYS ABOUT BUSINESS OWNERSHIP
Your personality, values, strengths, weaknesses, preferences and leadership style
— Scientifically Matched with Brands that fit YOU!
Discover Franchise Brands You’re Wired to Own.
*Personalized analysis results are emailed to you immediately as a detailed pdf report.
Every franchise has a system. Not every system fits you.
In partnership with Zorakle®
Answer Critical Questions
Our proprietary profile—developed by psychologists, data scientists, and franchise experts—reveals the truth most people skip: Success in business is less about brand hype… and more about behavioral compatibility.
Personal Alignment
- What type of business am I actually Wired to Run?
- What kind of company culture will I thrive in?
- What franchise options align with my life goals, lifestyle, and future vision?
Business Model Matching
- What types of franchises are best matched to my personality and work style?
- Should I pursue a single-unit, multi-unit, or area developer role?
- Am I better suited for a home-based business or a customer-facing one?
- Do I want a franchise with high growth potential—or lifestyle balance?
- Should I look at emerging brands or legacy systems?
COMPETENCY & OPPORTUNITY ALIGNMENT
- What franchise opportunities complement my education and experience?
- Where will I be challenged—but not overwhelmed?
- What will allow me to grow while staying in my lane of genius?
Strategic Fit & Stage Alignment
- Am I more aligned with startup-style brands or mature, plug-and-play systems?
- What stage of franchise growth matches my risk tolerance and skill set?
- Is my background a good fit for semi-absentee ownership?
Our Franchise Advisors are your Guide in your journey to financial freedom and are completely free to you.
We map your unique DNA to Franchise concepts to match your:
- Drive (e.g., societal vs. achiever)
- Leadership style (thinker vs. promoter)
- Culture preference (innovative vs. structured)
- Business growth stage fit (startups vs. plug & play)
And we don’t stop there. We introduce you to those exact brands.
The Director
Directors are high-performance, results-focused leaders who crave autonomy, authority, and measurable outcomes in fast-paced environments.
Concept Types
B2B or commercial service models with recurring revenue
High-margin, low-touch models where efficiency drives profit
Scalable operations with clear KPIs and performance-based growth
Concepts with executive-level decision-making and team management
Role & Structure
Owner-Manager: Strong fit—loves leading teams and optimizing operations
Multi-Unit: Yes—thinks big and wants empire-scale
Semi-Absentee: Possible, if they can build and control a strong local team
Passive: Poor fit—they hate being hands-off
Business Model
Home Services
Logistics
Facilities Mgmt
B2B Sales-Driven Models
The Promoter
Promoters are energetic, persuasive personalities who thrive on relationships, visibility, and selling a compelling brand story.
Concept Types
Consumer-facing brands with lots of community engagement
Event-based, lifestyle, or fitness brands with personal connections
Sales-driven models where charisma = revenue
Fun, aspirational, visually appealing concepts with buzz factor
Role & Structure
Owner-Operator: Strong fit—wants to be the brand’s face in the market
Owner-Manager: Yes, as long as they can lead from the front and inspire others
Multi-Unit: Maybe—but only with strong operational support
Semi-Absentee: Poor to fair—they lose interest if not involved
Business Model
Retail
Boutique Fitness
Events
Pet
Kids
Beauty
Food Trucks
Entertainment
The Thinker
Thinkers are analytical, detail-oriented problem-solvers who thrive in structured environments where accuracy, consistency, and logical systems drive success.
Concept Types
Models with strict systems, SOPs, and proven data
Technical or compliance-driven industries (where precision matters)
Concepts with deep training, clear manuals, and ongoing support
Franchises where decision-making is based on facts, not hype
Role & Structure
Owner-Operator: Strong fit—if they can go deep and master the model
Owner-Manager: Yes—if they have time to perfect systems and train the team
Multi-Unit: Yes—only if processes are systematized across locations
Semi-Absentee: Fair—if strong data/reporting tools are in place
Business Model
Accounting
Senior Care
Technical Repair
Tax Prep
Medical
Education
B2B SaaS
The Connector
Connectors are relationship-first, loyal operators who value community, collaboration, and creating environments where people feel supported and cared for.
Concept Types
Community-centric models with strong emotional connection to the customer
Service brands that involve helping or nurturing others
People-first businesses that thrive on referrals and reputation
Franchises with strong culture, mentoring, or client care elements
Role & Structure
Owner-Operator: Best fit—loves day-to-day human interaction
Owner-Manager: Yes—if the team and customer relationships remain strong
Multi-Unit: Maybe—not a natural scaler unless relationship systems are in place
Semi-Absentee: Poor—needs emotional connection to feel fulfilled
Business Model
Senior Care
Child Enrichment
Pet Care
Health & Wellness
Membership Models
Residential Services
START YOUR BUSINESS OWNER PROFILE
Don’t Pick a Franchise. Match With Ones You’re Wired to Own.
A scientific approach to matching your DNA with business models you're best suited for.
*Results are Instantly Emailed to You
A Franchise Advisor will reach out to see if it make sense to talk further
Our experienced Franchise Advisors are completely free to you
Set yourself up for success with data based insight into your strengths and what is actually a perfect fit.
What's Your Style?
Success in franchising entails two major factors: Compatibility and Complementary Competencies between franchisee and franchise company. Make sure franchise system complements and exploits your skills. Based on your profile, a Franchise Advisor will reach out with a list of brands you most closely align with.