Relay Financial: The Cash Flow Lifeline for Small Businesses
Did you know 82% of small businesses fail due to cash flow problems? It’s a shocking statisticcocountant.com – but it doesn’t have to be your story. Relay Financial is an online banking platform built to make cash flow issues a thing of the past. It’s more than just a bank account – it’s a toolkit for clarity, control, and confidence in your business finances. Whether you’re a scrappy solopreneur, a franchise owner juggling multiple locations, or a consultant wearing ten hats at once, Relay is designed to keep your money organized and your stress levels down.
Why Choose Relay? (One-Sentence Power Pitches)
No fees, no sneaky charges. Keep your hard-earned cash – Relay has 0 monthly fees, 0 minimum balance requirements, and no hidden gotchasbastianaccounting.combastianaccounting.com.
Up to 20 checking accounts, one for every purpose. Budget like a pro by separating taxes, payroll, profit, and more – all under one loginbastianaccounting.com.
Profit First made easy. The official banking platform for Profit First helps you allocate money to profit, owners’ pay, taxes, etc., automatically and fee-freebastianaccounting.com.
All-in-one financial command center. Pay bills, manage expenses, capture receipts, and even send invoices – right from your bank accountbastianaccounting.comwise.com.
Collaboration without chaos. Add your team or accountant with custom permissions and issue up to 50 debit cards with spend limitsbastianaccounting.com. No more shared passwords or expense reimbursement nightmares.
Works with your favorite tools. Direct integration with QuickBooks, Xero, Gusto, Stripe, PayPal, and more means your bank and bookkeeping are always in syncrelayfi.combastianaccounting.com.
FDIC-insured and secure. Funds are FDIC-insured (through Relay’s partner banks) and Visa Zero Liability protection is includedrelayfi.com, so your money is safe while it’s working for you.
Complete Cash Flow Clarity – No More Guesswork
Imagine always knowing exactly where every dollar of your business is. Relay’s multiple checking accounts act like digital envelopes for your moneywise.com. You might have one account for operating expenses, another for taxes, another for profit savings – up to 20 in total, all freebastianaccounting.com. This means essential funds never get accidentally spent elsewhereembedded.gusto.com. No more “Oops, I used the tax money to cover rent!” moments. With Relay, each dollar has a job and a home, giving you crystal-clear visibility into your finances every day.
Why is this a game-changer? Because most business owners rely on a single bank balance as their “financial dashboard,” which is dangerously misleadingembedded.gusto.com. Relay lets you see your cash flow clear as day – you can literally allocate income into buckets the moment it arrives. For example, land a $10,000 client payment and instantly distribute portions to taxes, profit, and expenses. You’ll feel in control and sleep better at night knowing the money for next quarter’s taxes is sitting safely in its own account (and won’t be touched by mistake).
Profit First fans, rejoice: Relay is built for yourelayfi.com. Even if you’ve never heard of Profit First, you’ll love how easy it is to make profitability a habit. Relay encourages you to treat profit like a bill you pay yourself – helping ensure your business is actually rewarding you. It’s like having a personal CFO nagging (in a good way) “hey, set aside your profit now,” except Relay automates it for you. The result? You end the year in the green and ready to growrelayfi.com, instead of wondering where all the revenue went.
No Fees, No Fines, No Fooling Around
Traditional banks love to hit small businesses with fees – monthly fees, transaction fees, wire fees, you-name-it fees. Relay kicks those to the curbbastianaccounting.com. There are no monthly account fees, no minimum balance penalties, and no surprise charges for things like incoming wires or ACH transfersbastianaccounting.com. It’s 100% fee-free banking for your business (yes, really).
Think about how many times you’ve paid $15 or $30 here and there just to access your own money or to avoid falling below some arbitrary balance. Those days are over. With Relay, every dollar in your account is a dollar you can use to grow your business.
This is a bold differentiator: “free” should mean free. Relay won’t punish you for using your money to actually run your businessbastianaccounting.com. Need to withdraw cash? Relay provides free ATM withdrawals at a large network (and any ATM worldwide with ATM-owner fees reimbursed on some plans). Need to send a wire or ACH? Relay either doesn’t charge or is very upfront if something like an international wire carries a small costwise.com. The bottom line is transparency – you don’t need a PhD in fine print to know what your bank is charging (or in Relay’s case, not charging) you.
And if you’re worried that “free” means “no frills,” think again. Relay’s free tier is robust, and for heavy users there’s a paid Pro plan with some extra perks like same-day ACH – but every core feature (20 accounts, multiple cards, bill pay, integrations) is available with no subscriptionwise.com. It’s a banking model that says: We’ll earn your loyalty with service, not nickel-and-diming.
All-In-One Financial HQ – Banking + Bookkeeping + Bill Pay in one place
Running a business is more than just moving money in and out of a checking account. Relay understands that – which is why it packs an entire financial management toolkit into your banking platform. It’s like having a bank account that can also be your bookkeeper and bill payment assistant. Here’s what you get:
Built-in bill pay: Receive, review, and pay vendor bills directly in Relayrelayfi.com. You can even import bills from QuickBooks or Xerorelayfi.com to avoid double data entry. Set up approval workflows so that big payments get a second set of eyes – no more accidentally paying a $5,000 invoice that was actually $500. And forget about those annoying bill pay fees other services charge; Relay lets you pay bills via ACH or check without extra feesrelayfi.com.
Invoicing and payment collection: Send professional invoices straight from Relaywise.com, and track when clients pay. Got a bunch of payments from Stripe, Square, PayPal? They all funnel into Relay seamlesslyrelayfi.com. All your income sources are collected in one place, giving you a real-time overview of receivables.
Expense tracking with receipt capture: Ever open your bank statement and wonder, “What on earth was this $200 charge for?” With Relay, you won’t have to wonder. Every transaction can have a receipt attached and a category taggedrelayfi.com. Swipe your Relay debit card, and the app will ping you (or your employee) to snap a photo of the receipt. No more shoeboxes of faded receipts or end-of-month panic hunts. By the time you sit down to do the books, Relay has already organized your expensesrelayfi.com.
Real-time accounting integration: Relay doesn’t just give you a bank statement – it gives you clean, categorized data. It syncs with QuickBooks Online and Xero to push transactions (with those attached receipts and categories) right into your ledgerrelayfi.combastianaccounting.com. This means bookkeeping that used to take hours now takes minutes, and your P&L is always up to date. Did we mention your accountant or bookkeeper can get direct access to Relay (with only the permissions you choose)? No more back-and-forth emails sending bank statements or CSV files – they can log in, see what they need, and even reconcile or set up rules with you. It’s collaboration made easybastianaccounting.com.
In short, Relay turns your bank account into a financial command center. Instead of juggling 5 different apps (banking, bill pay service, expense tracker, invoicing tool, etc.), you can do it all in one. Less time clicking around, fewer browser tabs, and fewer mistakes from manual data entry. For a busy business owner, that’s priceless.
Empower Your Team Without Losing Control
If you have a team – even just one or two employees or contractors – you know the headaches that come with managing money access. You might be handing over your personal debit card or playing middleman for every purchase. Relay says there’s a better way.
With Relay, you can issue up to 50 debit cards (physical or virtual) to your team at no extra cost, and each can have custom spend limits and policiesrelayfi.com. For example, give your marketing assistant a card that can’t spend over $500/month, or a virtual card just for online subscriptions that caps at $100. You’ll never worry about someone accidentally draining the account or spending outside their scope, because you set the rules upfrontrelayfi.com. Every purchase is tracked in real time, and you can require receipts for accountability. Essentially, Relay lets you delegate spending while still holding the reins – a huge relief for owners who have felt burned before by unauthorized or sloppy spending.
Multi-user access in Relay is also a lifesaver for collaboration. You can add business partners, accountants, or department managers as users with specified permissionswise.com. Maybe your bookkeeper gets view-only access (no more sharing passwords or exporting statements for them), and your general manager gets authority to initiate payments up to a certain amount. This level of fine-tuned control is something traditional banks rarely offer to small businesses, but Relay built it in from the ground upembedded.gusto.comembedded.gusto.com. It’s like having an enterprise treasury system scaled down to a small biz-friendly level.
And let’s talk security: Relay’s controls also help prevent fraud and errors. You can turn cards on/off instantly if something seems off, and since money doesn’t move unless you say so (no surprise automatic withdrawals you forgot about), you’re far less likely to face nasty surprisesrelayfi.com. One Relay user even avoided repeated trips to the bank to deposit checks because Relay’s mobile deposit limits were higher than their old bank’s (no more “Ugh, the app says I reached my $10k deposit cap” – with Relay, deposit large checks with ease)embedded.gusto.com. It’s these little thoughtful touches that keep your business running smoothly and your team empowered to do their jobs.
Built for Modern Business (Say Goodbye to Bank Branches and Bureaucracy)
One of the slightly funny, slightly painful truths of traditional banking is how outdated it can be. Waiting on hold, visiting branches for simple tasks, faxing paperwork – who has time for that? Relay is online-only and proud of itbastianaccounting.com. That means you can open your account online (in about 10 minutes, with no tedious paperwork)bastianaccounting.com, and you can do everything from your computer or phone. Deposit checks by snapping a photo, send wires or ACH from your laptop at midnight, and no need to drive to a branch just to access services.
Now, some might think “online-only” means no support – but Relay breaks that mold too. They offer responsive human customer support when you need help, without requiring you to be a “big” client. In fact, even businesses doing over $1M can get a dedicated hand to ensure a smooth transition to Relayembedded.gusto.com – but even if you’re much smaller, you’ll still get top-notch support. Relay’s philosophy is that every business owner deserves VIP treatment, not just those with huge balances.
Consider how digital-first your business already is. You use cloud software, you market on Instagram, you might even have remote team members. Why should your banking be stuck in the 20th century? Relay fits perfectly into a modern tech-savvy business: it integrates with your apps, automates tedious tasks, and spares you the bureaucratic hurdles. You won’t miss waiting in line at a bank or wrestling with clunky old banking portals. Relay’s interface is user-friendly (it even gets praise for being clean and intuitivereddit.com), and you can access it anywhere. In short, it’s banking that moves at the speed of your business.
Emotional Reasons to Switch – Never Worry About Money Like That Again
Let’s get real: managing a small business’s finances can be emotionally taxing. The stress of not knowing if you can make payroll, the embarrassment of a declined card when taking a client to lunch, the fear of a looming tax bill you aren’t prepared for – we’ve all been there, and it’s not fun. Relay tackles these emotional pain points head-on:
Stress & Anxiety: With Relay, you’ll always know where you stand financially. Open the app and see exactly how much is set aside for each need. The constant knot in your stomach wondering if you forgot about an upcoming expense starts to disappear when you have true cash flow clarityrelayfi.com. It’s like turning on the lights in a dark room – the monsters (financial surprises) disappear.
Fear of Failure: Given that poor cash flow management is the #1 reason businesses failcocountant.com, using Relay is practically a business survival strategy. You’re proactively managing funds the way experts wish all owners would. When you allocate money for profit and expenses properly, you’re building a shock absorber for your business. Emergency fund? Covered. Tax time? No panic. Payroll? Rock-solid. That confidence lets you focus on growth and innovation, not just survival.
Frustration with Banks: Ever felt like your bank doesn’t really care about your small business? Like you’re just another account number with too small a balance to matter? Relay was literally founded to serve small businesses firstembedded.gusto.com. No more feeling like a second-class citizen behind big corporate accounts. Relay’s features (and even its roadmap) are tailored to the needs of businesses like yours, because that’s their entire mission. It’s validating and refreshing to use a financial service that actually gets what you need.
Overwhelm & Time Crunch: Perhaps you’ve been managing finances in a very manual way – juggling spreadsheets, personal credit cards, or multiple logins. That’s overwhelming and prone to mistakes. By consolidating and automating with Relay, you reclaim hours of your time each month. Imagine finally closing your books without a last-minute scramble – or being able to take a vacation knowing bills will get paid and finances won't fall apart. That peace of mind is priceless.
And yes, let’s sprinkle in a bit of humor: If your current bank relationship feels like a bad joke – with you as the punchline getting hit with fees and confusion – switching to Relay is the plot twist where the hero (you) wins. No more playing detective to find where your money went, no more “banking by Ouija board” where you guess if you can afford something. Relay gives it to you straight. It’s ok to chuckle at how much easier life gets when you don’t have to do mental gymnastics every time you check your bank balance.
The Payoff: Stability and Success for the Long Haul
In the end, this isn’t just about switching bank accounts – it’s about stacking the odds in favor of your business’s success. Every bold move you make as an entrepreneur is easier when your foundation is solid. Relay provides that solid financial foundation. By eliminating fees, organizing your cash, and arming you with real-time information, Relay helps ensure you never run on financial fumes or get blindsided by money problems.
Small businesses, franchise owners, consultants – all of us share a common goal: to thrive and not just survive. With Relay, you’re not just getting a fancy new bank account; you’re getting a partner dedicated to keeping your business financially healthy. It’s the answer to “Why do small businesses fail?” – because it tackles the root cause: cash flow mismanagement – and fixes itcocountant.com.
So, what would I say to convince you? I’d say this: Your business deserves every advantage to succeed. Relay is one of those unfair advantages – a simple switch that unlocks powerful results. Picture yourself a year from now: your business has grown, you’re paying yourself well, tax season was a breeze, and you actually love checking your bank because it’s all organized. That can be your reality with Relay.
Don’t let old-school banking be the reason your business struggles or stalls. Make the leap to a smarter system. As a brand ambassador and a fellow business owner, I can’t emphasize enough how transformative Relay can be. It’s bold, it’s different, and it’s built so you never become another failure statistic. In the Relay world, small businesses don’t just stay afloat – they sail forward with confidence. 🌟
Ready to never worry about cash flow again? Let’s Relay that into reality. Your future successful self will thank you. bastianaccounting.comrelayfi.com
Sources
Core Hook / Taglines
“Profitability isn’t optional — Relay makes it inevitable.”
“The franchise profit control center your system has been missing.”
“Turn every franchisee into a financially disciplined operator.”
Messaging Pillars
1. Financial Discipline for Every Franchisee
Most franchisees don’t fail because of sales — they fail because of poor money management. Relay gives your network the financial guardrails to keep every location profitable.
Points to hit:
Eliminates “guesswork” with built-in structure
Standardizes budgeting, cash flow tracking, and expense controls
Works for the numbers-challenged owner, not just accountants
2. A Franchisor’s Oversight Superpower
You can’t manage what you can’t see. Relay gives you instant oversight into every franchisee’s accounts without the friction of constant check-ins.
Points to hit:
Real-time visibility into franchisee financial health
Detects issues before they become disasters
Centralized dashboards for coaching calls & performance reviews
3. Proof of Support That Sells
When prospects ask, “How do you support franchisees financially?” — you can show them Relay.
Points to hit:
Demonstrates tangible, ongoing financial coaching support
Differentiates you from competitors still using spreadsheets
Strengthens validation calls with proof your franchisees are profitable
4. The Profitability Enforcer
Systems without accountability are just ideas. Relay forces financial discipline and ensures franchisees follow the plan.
Points to hit:
Creates accountability without micromanaging
Ensures royalties aren’t eaten up by bad spending habits
Ties directly into franchise business coaching sessions
5. Beyond Spreadsheets
A spreadsheet can track — Relay teaches and enforces.
Points to hit:
Integrates directly with banking for accurate, live data
Helps franchise business coaches mentor more effectively
Bridges the gap between knowing the numbers and controlling them
If you want, I can now turn this into a 5–7 email outbound sequence targeting franchisors with strong problem-solution messaging that positions Relay as the only way to guarantee franchisee profitability.
Perfect — here’s deep, franchisor-targeted Relay messaging with educational, bold, and slightly sharp copy that pushes the emotional buttons while also showing the positive future outcome.
OVERARCHING THEME
Relay is the profitability enforcer for your franchise system.
It’s the financial operating system that ensures every franchisee is structured, stable, and successful — and it makes your brand look like a powerhouse.
HEADLINES & HOOKS
“Your franchisees don’t fail because of bad marketing. They fail because they run out of money. Relay fixes that.”
“What’s more dangerous than a competitor? A broke franchisee.”
“Profitability isn’t a suggestion. It’s a system — and Relay enforces it.”
“Franchisors that control cash flow control their future.”
“Relay is the safety net, training wheels, and scoreboard — all in one.”
PROBLEM-AGITATE-SOLVE (PAS) MESSAGING FOR FRANCHISORS
1. The Franchisee Profit Problem
Problem: Franchisees are great at running the day-to-day but often bad at managing their money.
Agitation: Left unchecked, they overspend, miss payments, and dig a financial hole that no amount of marketing can fix. You lose royalties, brand reputation, and momentum.
Solution: Relay builds discipline into their daily operations. It’s a cash flow system that keeps them from sabotaging their own success.
2. Oversight Without Being a Micromanager
Problem: You can’t fix what you can’t see. Many franchisors only realize a franchisee is in trouble when it’s too late.
Agitation: By then, you’re in damage control mode, trying to save a location, repair relationships, and avoid lawsuits.
Solution: Relay gives you real-time oversight into every franchisee’s accounts so you can coach from facts, not guesses — without constantly asking for bank statements.
3. The Validation Booster
Problem: Prospects ask, “What do you do to help franchisees succeed?” and many franchisors answer with vague promises and “support” slides.
Agitation: That doesn’t win over smart investors.
Solution: Show them Relay. Show them your system doesn’t just hope franchisees are profitable — it enforces it. That’s a competitive advantage.
4. The Spreadsheet Myth
Problem: Spreadsheets are not financial structure. They’re a logbook.
Agitation: Franchisees need more than a log — they need guardrails, alerts, and real-time feedback.
Solution: Relay is banking plus budgeting plus coaching — all in one place.
SHORT, PUNCHY STATEMENTS
Relay turns financial chaos into predictable cash flow.
No more “I didn’t know I was overspending.” Relay tells them.
You can’t scale without financial discipline. Relay is discipline in a box.
Relay makes your franchise validation calls bulletproof.
Your royalty stream is only as strong as your franchisees’ money habits.
Profitability by accident isn’t a strategy. Profitability by Relay is.
FUNNY / SLIGHTLY NEGATIVE JABS
“Most franchisees think a P&L is just a PDF their accountant sends once a year.”
“Some franchisees treat their business bank account like an ATM. Relay changes that.”
“Spreadsheets don’t save failing franchisees. Relay does.”
“Hope is not a cash flow strategy.”
“If you’re not watching their spending, Amazon and DoorDash are.”
COMPARISON FRAMEWORK
Old WayWith RelaySpreadsheets updated once a monthReal-time account visibilityCoaching calls based on guessesCoaching calls based on actual numbersFranchisees overspend and panicFranchisees budget and stay in controlYou hear about problems too lateYou spot problems before they explode“Support” is just adviceSupport is structure and enforcement
DEEP VALUE FOR FRANCHISORS
Protect Royalties – A broke franchisee can’t pay fees. Relay prevents cash burn so you protect your income stream.
Boost System-Wide Validation – Strong financials mean happy, profitable franchisees — your #1 sales tool.
Strengthen Coaching – Your internal franchise business coaches get the data they need to guide franchisees to profit faster.
Create Consistency Across the Network – Every franchisee follows the same proven financial structure.
Differentiate Your Brand – Most competitors can’t prove they make franchisees profitable. You can.
I can now take this and build you a full 6–8 email outbound campaign with franchisor pain points, emotional triggers, and Relay as the “profit enforcer” solution.
Most franchisees don’t fail because of competition.
They fail because they run out of money.
No marketing campaign, no ops manual, no “motivation” call can fix bad money habits.
Relay changes that.
It’s a financial control system that forces profitability into your franchise network.
Real‑time oversight into franchisee accounts
Budgeting that enforces discipline
Instant alerts before problems spiral
Profitability isn’t optional anymore.
It’s built into the system.
CTA: Let me show you how it works.
Subject: See every franchisee’s financial health in real time
Body:
Right now, do you actually know which franchisees are healthy and which are circling the drain?
With Relay, you can:
See live account balances & cash flow for every franchisee
Spot red flags before they become emergencies
Coach from facts, not guesses
You don’t have to be in their bank account to be in their corner.
CTA: Let’s talk about setting this up for your system.
Subject: When prospects ask “How do you support franchisees?”
Body:
Most franchisors answer with:
“Training, support, and a great brand!”
Your competitors say the same thing.
With Relay, you can show proof.
Proof that your franchisees are profitable.
Proof that you don’t just hope they make money — you enforce it.
That’s the kind of validation that closes deals.
CTA: Let’s talk about making this your new selling point.
Subject: Hope is not a cash flow strategy
Body:
If you’re hoping every franchisee is profitable, you’re gambling with your royalties.
Relay gives you the tools to:
Create a network‑wide financial structure
Keep franchisees disciplined
Ensure every location runs profitably
Franchise success shouldn’t be an accident.
Relay makes it a system.
CTA: Want to see it in action?
Subject: Spreadsheets don’t save failing franchisees
Body:
A spreadsheet is just a logbook.
Relay is the guardrails, alerts, and live feedback your franchisees need to keep their business in the black.
And it gives you — the franchisor — the oversight to act before small problems explode.
It’s banking, budgeting, and coaching — all in one place.
CTA: Let’s talk about replacing spreadsheets with structure.
Subject: Who’s spending your franchisees’ money?
Body:
If you’re not watching their cash flow, Amazon and DoorDash are.
Franchisees overspend when there’s no accountability.
Relay brings instant financial discipline so your royalties and their profits stay intact.
This isn’t micromanaging.
It’s protecting your system.
CTA: Let’s protect your network’s profits.
Subject: Coaching calls just got 10x more effective
Body:
Right now, your franchise business coaches are giving advice based on… assumptions.
Relay changes that.
They’ll have live numbers — revenue, expenses, cash flow — for every franchisee before the call even starts.
The result?
Better coaching. Faster turnarounds. Happier, more profitable franchisees.
CTA: Want to see how coaches use Relay?
Subject: The franchise profit control center you’ve been missing
Body:
Relay is like mission control for your network’s profitability.
From one dashboard, you can:
View every franchisee’s financial health
Enforce budgeting discipline
Catch red flags early
This is how you protect royalties, boost validation, and set your brand apart.
CTA: Let’s walk through it together.
Subject: Be the franchisor who proves profitability
Body:
Most franchisors talk about support.
You can prove it.
With Relay, you’ll have:
Live oversight into every location’s finances
Built‑in systems that keep franchisees profitable
A differentiator your competitors can’t match
This isn’t just a tool.
It’s a selling point.
CTA: Let’s make this part of your brand story.
Subject: Your royalties depend on this
Body:
Your royalty stream is only as strong as your franchisees’ money habits.
Relay gives you control without micromanaging:
Standardizes financial structure across the network
Gives you real‑time data for coaching & oversight
Keeps franchisees disciplined and profitable
The more profitable they are, the more your brand thrives.
CTA: Let’s talk about putting Relay in place for your system.
If you want, I can also make you a “quick hits” version of this where each email is just 2–3 sentences — perfect for cold outreach where you need punch over detail.
Subject: Why most franchisees fail (and how to stop it — for free)
Body:
Most franchisees don’t fail because of competition.
They fail because they run out of money.
No marketing campaign, no ops manual, no “motivation” call can fix bad money habits.
Relay changes that — and it’s completely free.
It’s a financial control system that forces profitability into your franchise network:
Real‑time oversight into franchisee accounts
Budgeting that enforces discipline
Instant alerts before problems spiral
Profitability isn’t optional anymore.
It’s built into the system — at zero cost to you or your franchisees.
CTA: Let me show you how it works.
Subject: See every franchisee’s financial health in real time — free
Body:
Right now, do you actually know which franchisees are healthy and which are circling the drain?
With Relay, you can — without paying a dime:
See live account balances & cash flow for every franchisee
Spot red flags before they become emergencies
Coach from facts, not guesses
You don’t have to be in their bank account to be in their corner — and it won’t cost your brand a cent.
CTA: Let’s talk about setting this up for free.
Subject: When prospects ask “How do you support franchisees?”
Body:
Most franchisors answer with:
“Training, support, and a great brand!”
Your competitors say the same thing.
With Relay, you can show proof — and it’s free to run.
Proof that your franchisees are profitable.
Proof that you don’t just hope they make money — you enforce it.
That’s the kind of validation that closes deals.
CTA: Let’s talk about making this your new selling point.
Subject: Hope is not a cash flow strategy
Body:
If you’re hoping every franchisee is profitable, you’re gambling with your royalties.
Relay gives you the tools to:
Create a network‑wide financial structure
Keep franchisees disciplined
Ensure every location runs profitably
And here’s the kicker — it’s completely free to implement.
Franchise success shouldn’t be an accident.
Relay makes it a system — without adding a cost burden.
CTA: Want to see it in action?
Subject: Spreadsheets don’t save failing franchisees
Body:
A spreadsheet is just a logbook.
Relay is the guardrails, alerts, and live feedback your franchisees need to keep their business in the black — and it’s free to use.
And it gives you — the franchisor — the oversight to act before small problems explode.
It’s banking, budgeting, and coaching — all in one place, at zero cost.
CTA: Let’s talk about replacing spreadsheets with structure.
Subject: Who’s spending your franchisees’ money?
Body:
If you’re not watching their cash flow, Amazon and DoorDash are.
Franchisees overspend when there’s no accountability.
Relay brings instant financial discipline so your royalties and their profits stay intact — all for free.
This isn’t micromanaging.
It’s protecting your system without costing a cent.
CTA: Let’s protect your network’s profits.
Subject: Coaching calls just got 10x more effective
Body:
Right now, your franchise business coaches are giving advice based on… assumptions.
Relay changes that.
They’ll have live numbers — revenue, expenses, cash flow — for every franchisee before the call even starts.
And it costs your brand and your franchisees absolutely nothing.
Better coaching. Faster turnarounds. Happier, more profitable franchisees — all for free.
CTA: Want to see how coaches use Relay?
Subject: The franchise profit control center you’ve been missing
Body:
Relay is like mission control for your network’s profitability.
From one dashboard, you can:
View every franchisee’s financial health
Enforce budgeting discipline
Catch red flags early
All with a completely free platform your franchisees will actually use.
CTA: Let’s walk through it together.
Subject: Be the franchisor who proves profitability
Body:
Most franchisors talk about support.
You can prove it.
With Relay, you’ll have:
Live oversight into every location’s finances
Built‑in systems that keep franchisees profitable
A differentiator your competitors can’t match
And the best part? It costs nothing to implement.
CTA: Let’s make this part of your brand story.
Subject: Your royalties depend on this
Body:
Your royalty stream is only as strong as your franchisees’ money habits.
Relay gives you control without micromanaging:
Standardizes financial structure across the network
Gives you real‑time data for coaching & oversight
Keeps franchisees disciplined and profitable
It’s free to set up. Free to run.
And it could save your brand millions.
CTA: Let’s talk about putting Relay in place for your system.
“Force Franchisee Profitability with Relay — For Free.”
Stop hoping your franchisees manage money well. Start enforcing it.
“Turn Financial Chaos into Franchise-Wide Clarity.”
Relay gives your franchisees structure, discipline, and profitability — at no cost.
“The Franchise Profit System Your Brand Has Been Missing.”
Real-time oversight. Financial guardrails. All free.
“Franchisees Don’t Need More Spreadsheets — They Need Relay.”
Structure, accountability, and profitability built into their banking.
“Protect Your Royalties. Prove Profitability. Power Your Brand.”
Relay makes every franchisee a financially disciplined operator — and it’s free.
“Relay Is the Profitability Enforcer for Your Franchise System.”
Live oversight, multi-account budgeting, and built-in control — for $0.
Let me know which one hits hardest, or if you want a variation focused on ROI, oversight, or validation call performance — I can tweak accordingly.
🔥 Main Headline Options for Both Audiences
“The Financial System That Makes Franchises Profitable — Automatically and for Free.”
Structure for franchisees. Oversight for franchisors. Profit for everyone.
“Built to Keep Franchisees Profitable and Franchisors in Control.”
Relay gives both sides what they need — clarity, structure, and zero-cost power.
“Profitability Is No Longer Optional — Relay Makes It Happen.”
Franchisees stay on track. Franchisors stay in the loop. And it’s all free.
“The Financial Control Center for Every Franchise Brand.”
Relay powers smart spending, structured growth, and bulletproof oversight — without the fees.
“Relay Keeps Your Franchise Financially Healthy — Top to Bottom.”
Franchisees manage money the right way. Franchisors get full visibility. Everyone wins.
“Your Franchise’s Financial Operating System — 100% Free.”
More profit. More support. More confidence. All powered by Relay.
Here’s a set of deep value points tailored specifically to franchisees, showing how Relay solves real financial struggles, builds discipline, and supports growth — all for free. This can be used in website copy, emails, onboarding, or sales materials:
Deep Value for Franchisees (Relay)
1. Instant Financial Structure
Instead of one confusing account, Relay gives you up to 20 no-fee checking accounts to separate taxes, payroll, profit, rent, marketing — everything.
No more commingling. No more accidental overspending.
2. Built-In Profitability Discipline
Relay helps you follow the Profit First method automatically — without spreadsheets or calculators.
It’s like having financial guardrails that force you to pay yourself first and build a reserve.
3. Total Visibility = Total Control
Relay shows you exactly where your money is and what it’s for — in real time.
You’ll know what you can spend and what you can’t — before it becomes a problem.
4. No Fees. Ever.
Relay is 100% free — no monthly fees, no minimum balances, no nonsense.
That’s money back in your pocket every month, instead of going to a bank that doesn’t understand your business.
5. Stop Dreading Tax Season
With Relay, you’ll automatically set aside money for taxes in a dedicated account.
When April rolls around, you’re not scrambling — you’re ready. And you didn’t even have to think about it.
6. No More “Where Did the Money Go?”
Relay helps you see your cash flow clearly, every day.
You won’t wake up one day and wonder how $15k disappeared — because it’s all organized, allocated, and tracked.
7. Simplified Spending with Smart Cards
Issue physical or virtual debit cards for your team or contractors — with limits and rules built in.
Want a card just for supplies, ads, or online subscriptions? Done. No more shared cards or rogue spending.
8. Faster, Smarter Coaching
Relay makes it easy to share your numbers with your franchisor or business coach — securely and instantly.
You’ll get better advice, faster, because they’ll actually have accurate data to work with.
9. Save Hours on Bookkeeping
Relay integrates with QuickBooks and Xero, pushing in clean, categorized transactions automatically.
Upload receipts, tag expenses, and close your books faster — no more end-of-month panic.
10. Confidence to Grow
Relay isn’t just about saving money — it’s about gaining control.
When you can finally see what’s really going on in your business, you can make smarter decisions, grow faster, and sleep better.
11. Professionalism That Builds Trust
Want to look like a real business, not a side hustle?
Relay helps you operate like a CFO — structured accounts, clear categories, professional invoicing, and intelligent money management.
These are designed for use across web copy, emails, pitch decks, and sales conversations — wherever you need sharp positioning.
💥 PAS #1 — Franchisee Chaos = Brand Risk
Problem: You can’t grow a franchise brand on unstable operators.
Agitate: One rogue franchisee can burn your validation, tarnish your reputation, and sink your development momentum — and it usually starts with money mismanagement.
Solve: Relay enforces financial structure, discipline, and visibility across every unit — for free. You reduce risk, increase royalties, and protect your brand.
💥 PAS #2 — You Don’t Know Who’s Sinking Until It’s Too Late
Problem: Most franchisors don’t know a franchisee is in trouble until revenue tanks or royalties stop.
Agitate: By then, it’s damage control: emergency calls, system-wide fallout, and possible closures.
Solve: Relay gives you real-time oversight into every franchisee’s financial health so you can intervene early — not after it's already costing you money and momentum.
💥 PAS #3 — Spreadsheets Can’t Enforce Discipline
Problem: Franchisees love a good spreadsheet... until they ignore it.
Agitate: Budgeting without enforcement leads to overspending, surprise shortfalls, and “where did all the money go?” moments — which you end up cleaning up.
Solve: Relay replaces passive tracking with active, enforced budgeting through purpose-built checking accounts and automated profit allocations.
💥 PAS #4 — Low Validation Is a Sales Killer
Problem: If your franchisees aren't profitable, your pipeline dries up.
Agitate: Every serious candidate asks, “Are your franchisees making money?” If your answer is vague, that deal is gone.
Solve: Relay helps your franchisees stay profitable and gives you the visibility to prove it. That’s the kind of validation that closes deals.
💥 PAS #5 — You’re Building a Brand on a Shaky Financial Foundation
Problem: Most franchisees don’t come from finance.
Agitate: They don’t track cash, they overspend, and they panic when tax season hits — putting your brand and their location at risk.
Solve: Relay gives them guardrails and you oversight — without adding any cost to your system.
💥 PAS #6 — Coaches Are Guessing, Not Guiding
Problem: Your internal franchise business coaches are working blind.
Agitate: Without live data, they can’t see what’s really happening financially. They’re guessing. That leads to bad calls and preventable failure.
Solve: Relay gives coaches instant access to franchisee financials so they can give precise, proactive advice — and actually prevent disaster instead of reacting to it.
💥 PAS #7 — You Can’t Standardize What You Can’t See
Problem: Every franchisee runs their finances differently.
Agitate: This creates inconsistent results, unpredictable royalties, and operational headaches.
Solve: Relay gives you the power to implement a financial structure across the network that’s consistent, proven, and enforced — without forcing anyone into “your” bank.
💥 PAS #8 — Franchisees Are Running Their Business Like a Personal Bank Account
Problem: Many franchisees blur the lines between personal and business finances.
Agitate: That’s not just bad accounting — it leads to tax issues, overspending, and poor decisions that reflect back on you.
Solve: Relay gives them dedicated accounts, smart card controls, and clean separation between personal and business — instantly improving professionalism and compliance.
💥 PAS #9 — Your Growth Is Being Bottlenecked by Broken Financial Habits
Problem: Poor cash flow management is the #1 reason small businesses fail.
Agitate: That means every location that closes didn’t just lose you a royalty stream — it lost you validation, momentum, and reputation.
Solve: Relay eliminates chaos and replaces it with control — helping you scale faster with a stronger, more financially sound system.
💥 PAS #10 — You’re Offering “Support” — but They Need Structure
Problem: You’re giving your franchisees advice — but not tools.
Agitate: Advice doesn’t equal execution. Franchisees need more than guidance. They need systems that do the heavy lifting for them.
Solve: Relay is that system. It’s the no-cost platform that turns your financial coaching into reality — with built-in automation and structure.
💥 PAS — Franchisees Spend First. Then Scramble.
Problem: Most franchisees treat deposits like found money.
Agitate: Revenue hits the account and it’s spent — before setting aside for taxes, royalties, payroll, or insurance. Then comes panic at the end of the month (or worse, tax season).
This leads to missed royalty payments, bounced payroll, lapsed insurance, and franchisees calling HQ saying, “I don’t know where the money went.”
Solve: Relay automatically splits every deposit into preset percentages the moment it hits.
Want 15% to go to taxes? 7% to royalties? 30% to payroll? 10% to insurance? Done — instantly, every time.
You remove human error, enforce healthy habits, and create predictability across the network.
No more spending the tax money. No more forgetting to pay the royalty. No more cash flow chaos.
Just automatic discipline — and it’s free.